General Information

Strategy

1) Market Positioning - My organization understands the company's current role in the market and how competitive positioning is impacted by digital innovation.*
2 ) Digital Vision - Everyone at my organization shares a clear understanding of how to leverage digital to achieve business objectives.*
3 ) Goals and KPIs - We have well-defined digital objectives that support overall business goals and KPIs.*
4 ) Business Case - We consistently analyze, measure, and understand the expected and realized value of digital investments to appropriately allocate resources needed to achieve digital business objectives.*
5 ) Roadmap - My organization has translated vision and business goals into specific prioritized digital initiatives that deliver meaningful, measurable value.*

Organization

1 ) Leadership - Leaders at my organization demonstrate commitment and ability to guide us to accomplish digital objectives and business goals.*
2 ) Talent - We currently have the ability to identify, attract, train, retain, and allocate the right people and skills across all digital capabilities in order to deliver on digital priorities.*
3 ) Alignment / Structure - Our organizational model and incentives enable a shared focus and provide clear definition of ownership, decision making authority, and shared performance indicators that align teams to achieve digital priorities.*
4 ) Change Management - We have the ability to proactively implement change across our organization to drive digital initiatives forward.*
5 ) Agility - We are able to leverage digital capabilities to quickly and effectively react and adapt to unforeseen disruptions affecting the business.*

Customer Centricity

1 ) Customer Vision - Our leadership articulates a customer-centric vision that is measured through customer-facing KPIs and internalized by employees throughout my organization.*
2 ) Research & Insights - My organization performs ongoing qualitative and quantitative research distilled into well-defined customer intelligence, enabling it to uncover both current and emerging needs.*
Which of the following methods are used to perform customer research, develop customer insights, and communicate customer needs across your organization?
3 ) Design Thinking - My organization uses cross-disciplinary teams, customer-centric ideation methods and agile execution to design, test and validate customer experiences.*
Which of the following methods do you use to embed Design Thinking into your organization?
4 ) Experience Strategy - My organization coordinates the design of experiences and content for specific channels, personas, and journeys, including personalized multi-step journeys.*
5 ) Design Execution - We have adopted modern, efficient, and scalable tools and processes to ensure consistent delivery of quality customer experiences across our digital ecosystem.*
Which of the following tools and processes does your organization use to facilitate and standardize design execution?
6 ) Design Excellence - We routinely design and consistently execute engaging, best-in-class digital experiences that deliver the right balance of delight, utility, and informational value to our customers across all channels.*
Which of the following statements apply to your digital properties?

Marketing

1 ) Brand - Our brand and its unique value to customers is clearly and consistently communicated on the website and promotional or media channels.*
2 ) Channel Management - Our organization reaches and retains the right audiences with a diverse use of paid media, earned exposure, and owned marketing channels.*
Which of the following techniques and marketing channels has your organization used to communicate with audiences in the last 12 months?
3 ) Personalization - We use customer data/profiles to deliver highly relevant messages to each customer or user across digital channels.*
Which best describes how your organization personalizes digital experiences?
4 ) Optimization - My organization uses continuous cycles of measurement, attribution, and validation to improve ROI through the mix of channel, message, and spend.*
Which best describes how your organization performs campaign optimization?
5 ) Automation - Our data is shared across channels and platforms to efficiently enable dynamic updates to marketing campaigns, media mix, marketing creative, and customer messaging.*

Insights

1 ) Data Quality - I trust my organization’s data is de-siloed and ready for analysis.*
2 ) Data Strategy - Which of the following best describes your company’s approach to Data Strategy?
3 ) Data Governance - Our company demonstrates knowledge and application of internal policies for data access and security, as well as compliance around privacy legislation (e.g. HIPAA, GDPR, CCPA, etc.)*
4 ) Reporting - Which of the following best describes your company’s approach to Reporting & Analysis?
5 ) Enablement - We empower our people and have established processes to use reporting, analysis, and insights that allow each department to make data-driven decisions.*

Technology

1 ) Evolutionary Architecture - Our current technology portfolio does not present a hindrance to deliver on the objectives of the business and will support future needs.*
Which technology solutions are currently being used in your organization?
2 ) Agility - Our technology portfolio allows us to make rapid changes in priorities and run with new directives.*
3 ) Business Centricity - Our technology decisions are never made in isolation, instead, any technology investment is made with the full understanding of how it aligns with and supports business strategy.*
4 ) Automation - We can make quick changes to our technology and turn live with confidence that those changes will be deployed bug free.*
5 ) Data Management - Our departments/business units use databases/systems designed and implemented to be fully integrated in order to best allow collaboration between departments.*
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